Brand Management / Standards Implementation

• Act as the brand guarding in ensuring alignment and synergy on where the fitness brands 'play' by supporting and continually developing the brand architecture.
• Ensure brand governance and adherence across all touchpoints.

Management of Marketing Campaigns

• Develop an intimate knowledge of local consumer needs, identify global market trends and drivers, and formulate and execute a strategic marketing plan to grow/manage our brand and product portfolio
• ··Plan strategy and implementation across all marketing pillars working hand-in-hand with digital marketing, partnership and designers to develop cutting-edge marketing campaigns.
• Establish go-to-market plans including positioning (target audience segmentation), messaging, club materials, internal and external communication materials, promotional activities, and other deliverables, as appropriate.
• Content creation (photos/videos) for EDM’s, website, social media and all digital touchpoints.
• Collaborate with Regional Marketing to integrate and amplify regional campaigns across all channels.
• Promote and foster 2-way communication between clubs and the support office; work closely with Club Operations Teams and National Fitness Managers.
• Marketing intelligence and analysis via in house research capabilities, social monitoring tools, data analytics.

• Bachelor’s degree in marketing, digital marketing or other relevant degrees. 
• Minimum 6-8 years work experience in brand or product marketing/ media (agency experience preferred)
• Motivated, driven individual who is able to lead a small team and provide guidance and supervision.
• Excellent PR and communication skills & command of English language (verbal & written). Copy writing skills will be a strong advantage.
• Must have a passion for health and fitness – overall wellness and be willing to try new things (new exercise classes, equipment, concepts etc). 
• Confident with good presentation skills. Able to articulate and have a rationale point of view and must be able to manage multiple stakeholders.
• Flexible and adaptable to changes due to the nature of the business.
• Team player with a positive attitude.
• Good time management and ability to work with speed.
• A sharp eye for detail and resourceful in planning effectively.
• Demonstrates strategic agility, quick thinking and willingness to learn.